ITALICUS – 9th Anniversary Campaign Illustration

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To celebrate 9 years of Italicus Rosolio di Bergamotto, I was commissioned to create a vibrant, narrative-driven illustration capturing the essence of Italian aperitivo culture and the spirit of celebration. At the center the iconic ITALICUS bottle stands tall, surrounded by the brand’s key botanical, the Calabrian bergamot, and framed by a whimsical world of elegant bars, lush gatherings, and dreamy coastal moments. The artwork invites viewers into a world of shared joy, exploration, and timeless Italian ritual. The illustration was used across digital platforms, including social media, website banners, mobile content, and video as part of the National Rosolio Day launch and month-long global celebration, spanning 9 countries with bespoke cocktail events. This project was a celebration not just of the drink, but of cultural connection, storytelling through design, and the unique mood that only aperitivo hour can bring. Salute!